Today, having a website is not enough. With more people searching online for products & services, it is crucial to craft an effective online marketing strategy.

1.    Know what you want from your online marketing campaign.
Clearly defined goals are the key to successful online marketing and measuring success.
2.    Leverage your content.
Re-using and re-purposing content allows your customers to consume your content the way they want, whether it’s an article, blog, webinar, podcast, etc. Leveraging your content will help drive more traffic and increase conversions.
3.    Know your numbers.
The beauty of online marketing is the ability to monitor the effectiveness of your marketing through a variety of reports available to you at any time.
4.    Create an email opt-in list.
Creating an online marketing campaign without collecting contact information is a waste of money. On your website, make it easy for visitors to get more information and always ask for their contact information. That’s the key to building strong relationships with prospects and customers.
5.    Create a complete online marketing strategy.
In order to have the most effective online marketing strategy you must use every online marketing tactic, such as search engine optimization, paid search and email marketing. By using the tracking reports that are available to you online, you can find which tactics are most effective.

We have a diverse team here at Smarty Click, but the one commonality is that we are all excited about the ever-changing world of interactive and search engine marketing. This blog serves as a way for us to trade ideas, opinions, frustrations and breakthroughs with you. And please send us comments – we love the feedback and the dialogue.

Whether its pay per click, search engine optimization, e-mail marketing, optimized landing page or website design, web analytics, display advertising or general information on Google, Yahoo and MSN…we’re interested in it all!

Also – if you would like to receive additional articles on the latest search engine marketing trends and news, sign up for our monthly newsletter.