Personalized URLs (PURLs)
PURLs really are as valuable as they sound, but don’t require opening any oysters. Personalized URLs allow your business to create a personal website for customers, to speak to them one to one. They can be used to supplement an offline marketing effort, such as direct mail, or allow you to capture information online to create customized pages that your customers will visit again and again.
Your ROI is much higher when you speak to a customer with a personal message. Customization really does provide a competitive advantage!