Pay Per Click

Pay Per Click (PPC)

How it works: You buy sponsored or paid advertisements. They can be text or image ads. They appear on the results pages of search engines like Google, Yahoo and MSN or on content networks. Hey – we can even make them appear on people’s cell phones. PPC is the quickest way for you to land on Page One with your product or service. 

Why you need it:
• Instantaneous. It’s a powerful tool to bring your product or service to market, or reach a broad audience quickly. And, we can turn your ad on or off immediately.
• Segmentation. You want your ad to appear only to people within a 3-mile radius of you? No Problem.  In the Spanish language? No Problem. Between 8am and noon on Mondays? No Problem.
• Affordable. You ONLY pay for people who click through to your website, not for people who just see your ad. You set a daily dollar limit so you don’t exceed your budget. Now when was the last time you paid ONLY for  people who read your newspaper ad, or ONLY the people who watched your television commercial?...That’s what we thought!
• Accountable. Your PPC can be tracked so that you know it’s doing its job. You receive regular reporting about the traffic, where your consumers are going once they’re on your site and what they do. Every dollar spent is trackable.
• Test creative. Before you launch an offline campaign, test your offers and creative very affordably with your online audience.

How much does it cost? Each quote is customized based on the scope of your needs. We can build PPC campaigns for as little as $2,000!  So, call a few of the large search marketing firms and then, after coming out of sticker shock – call us.

We can provide ongoing management of your PPC campaign once it’s created.  We choose the keywords, adjust bidding, make budget recommendations and provide continuous A/B ad text testing to ensure optimal performance.